Media Training

TECHNIQUES OF TELEVISION  INTERVIEW (outline)
by Janusz Darecki

1. POWER  OF  TELEVISION

  • Stimulation
  • Reinforcement
  • Modification
  • Explicit function
  • Implicit function

2. TELEVISION NEWS

How the news is 'packaged'?

  • Selection
  • Editing
  • Restricting some information
  • Emphasising other information

3.  TYPES OF TELEVISION INTERVIEW

  • The news grab
  • The current affairs
  • The ‘Live’ debate

4.  COMMUNICATION

  • Language
  • Image
  • Personal presentation:
    • 7% of communication is by words
    • 38% by paralanguage
    • 55% by body language

5.  LANGUAGE

  • QUALITIES OF LANGUAGE
    Stereotyping
    Identification
    Frozen Evaluation
    Simplification
  • ORAL  STYLE
    Economy  
    Emphasis  
    Selection
    Simplification  
    Exaggeration
    Originality
    Sentence Construction
    Words You Use

6.  NONVERBAL  COMMUNICATION

How to use nonverbal communication:

  • Eye contact
  • Facial expression
  • Paralanguage
  • Gesture
  • Body language

7.  IMAGE  

Symbols
Shortcuts in communication
Colours & Shapes

8. SUBLIMINAL MESSAGE

How to influence your audience

9.  BEFORE THE INTERVIEW

  • Intellectual Preparation
  • Emotional Preparation
  • Physical Preparation

10. THE INTERVIEW

You are in control:

  • Your Clothes
  • How to create favourable impression
  • Select the place
  • Is it connected with your message?
  • Choose your background


Can a bookshelf in the background do the trick?
How can the background enhance your credibility?

11.  EFFECTIVE  PRESENTATION

  • Clarity
  • Openness
  • Positiveness
  • Empathy
  • Enthusiasm
  • Spontaneity
  • Confidence

12.  DEALING WITH NERVOUSNESS

Why do we feel fear?
Methods to reduce nervousness

13.  IMPACT

  • WHAT
    Sell your ideas, your organization and yourself
    Identify points in controversy   
    Refute falsehood
    State your case
    Prove your point
  • WHO
    Project the image of leadership
    Convey credibility
    Be a problem-solver!
  • HOW
    Relax & Smile
    Speak with confidence and clarity
    Use gestures for impact
    Create emphasis with your voice
    Project enthusiasm