Media Training
TECHNIQUES OF TELEVISION INTERVIEW (outline)
by Janusz Darecki1. POWER OF TELEVISION
- Stimulation
- Reinforcement
- Modification
- Explicit function
- Implicit function
2. TELEVISION NEWS
How the news is 'packaged'?
- Selection
- Editing
- Restricting some information
- Emphasising other information
3. TYPES OF TELEVISION INTERVIEW
- The news grab
- The current affairs
- The ‘Live’ debate
4. COMMUNICATION
- Language
- Image
- Personal presentation:
- 7% of communication is by words
- 38% by paralanguage
- 55% by body language
5. LANGUAGE
- QUALITIES OF LANGUAGE
Stereotyping
Identification
Frozen Evaluation
Simplification- ORAL STYLE
Economy
Emphasis
Selection
Simplification
Exaggeration
Originality
Sentence Construction
Words You Use6. NONVERBAL COMMUNICATION
How to use nonverbal communication:
- Eye contact
- Facial expression
- Paralanguage
- Gesture
- Body language
7. IMAGE
Symbols
Shortcuts in communication
Colours & Shapes
8. SUBLIMINAL MESSAGE
How to influence your audience
9. BEFORE THE INTERVIEW
- Intellectual Preparation
- Emotional Preparation
- Physical Preparation
10. THE INTERVIEW
You are in control:
- Your Clothes
- How to create favourable impression
- Select the place
- Is it connected with your message?
- Choose your background
Can a bookshelf in the background do the trick?
How can the background enhance your credibility?11. EFFECTIVE PRESENTATION
- Clarity
- Openness
- Positiveness
- Empathy
- Enthusiasm
- Spontaneity
- Confidence
12. DEALING WITH NERVOUSNESS
Why do we feel fear?
Methods to reduce nervousness13. IMPACT
- WHAT
Sell your ideas, your organization and yourself
Identify points in controversy
Refute falsehood
State your case
Prove your point- WHO
Project the image of leadership
Convey credibility
Be a problem-solver!- HOW
Relax & Smile
Speak with confidence and clarity
Use gestures for impact
Create emphasis with your voice
Project enthusiasm